Your SERP ranking is the place you list on the Search Engine Results Page (SERP). Most search engines display three types of listings on their SERP page; these are listings that are indexed naturally using the search engine spider (the best and free kind), listings that are indexed by a human (don’t always work) and paid listings that go away once you stop paying. As a blogger you want to track your position in the SERP to make sure your posts are being read and to see what posts get listed higher than others.
Tracking the performance and SERP placing for each blog post can be extremely time consuming when you do it manually. The process involves checking titles, keywords and conducting extensive searches on the search engines for your website using the keywords you have used in your specific posts. By using the right WordPress tools, you can see this data from your WordPress dashboard and won’t have to perform these extensive searches. Additionally, there are widgets that can help improve your SERP ranking automatically without your having to do any additional work at all. The following are the 5 top WordPress widgets that help improve your SERP ranking:
1 – SEO Rank Reporter
Once installed, this widget tracks your blog on Google and checks for its positioning every 3 days, based on the keywords you configure the widget for. You’ll also find the included graph very helpful, as it tells you whether you are moving up or down in the SERP ranking. Additionally, you can conduct more research or target new posts towards the keywords specified as those used to find your website.
2 – Google Keyword Tracker
A WordPress widget that tracks your keywords and informs you of the keywords readers use to get to your website. It can handle an unlimited number of keywords, and allows you to maintain a clean keyword list by adding or deleting them as you need to. This widget monitors about 20 pages of SERP listings to find your position based on the keywords you configure it for.
3 – SEO Slugs
When installed, this tool removes all of the filler words from keywords in the backend of the post. This keeps words like and, of, with, in, the, and more from interfering with the keywords strength within the post. The purpose in doing this is to improve the search engine optimization and get a better SERP positioning.
4 – SEO Sniper
This WordPress add-on gives your blog the ability to handle many SEO activities automatically, based on the configurations you make. With it you can apply nofollow to links, apply noindex to posts or pages, add specific keywords and Meta descriptions to posts and pages, add Google Analytics and verify the SERP with Google. Additionally, you assign certain CSS files towards specific pages or posts and use 301 redirects to cloak affiliate links; all processes that can substantially improve your SERP ranking.
5 – Google Ranking
This widget helps check the Google positioning of your posts every day for any keyword you configure on that particular post. It offers you the fluctuation changes you need (up or down) so you can add more content, bookmark, ping and perform any other search engine optimization process to bring the post back up in the search engine positioning.
In the End
WordPress offers a variety of different widgets and plugins that can make both the search engine optimization and search engine rank positioning process easier to understand, to monitor and to take action on when rankings go down. As most of your traffic comes from organic sources, meaning your SERP ranking, you need to do your best at using the right keywords and SEO processes to keep each of your posts in the highest SERP position you can. By using these widgets, you can make the process more efficient and faster.
If your site is lagging behind your competitors in the SERPs, consider the kind of hosting they are using and what effect this has. Sites such as www.WhoIsHostingThis.com allow you to see where your competitors are hosting their sites. Erik Gaandt is a freelance tech writer and SEO enthusiast. He enjoys sharing his insights on various blogs.